Parc régional de la Rivière-du-Nord
(Customized tourism activities)
How an interactive adventure brought the park’s history back to life
The challenge
How do you help people rediscover a place they think they already know?
Parc régional de la Rivière-du-Nord wanted to offer visitors a renewed educational and sensory experience capable of connecting families, schools, and curious minds to the living history of the site.
The goal: to raise awareness, inspire wonder, and build loyalty, while making the visit more interactive—without any technological complexity.
About
A natural and historic playground
Located in the heart of Saint-Jérôme, Parc régional de la Rivière-du-Nord is a true natural gem. With its wooded trails, rivers, spectacular waterfalls, and industrial heritage sites, it provides the perfect setting for this adventure. A place where nature and history come together to create an enriching and memorable experience.
The idea
Transform the park into a truly immersive playground, offering a collaborative adventure that highlights the space, history, heritage, and local ecosystem.
Eureka Concept designed a tailor-made narrative adventure combining video capsules, photo challenges, and puzzles inspired by the former pulp mill remains and the surrounding natural environment.
Players embark on a quest that is both educational and interactive, in which they help two characters piece together the park’s lost memories.
The solution by Eureka Concept
A turnkey adventure that is easy to deploy and adapted to the pace and reality of the site.
- Designed through an agile collaboration process with the internal team and partners to ensure a highly satisfying final product for all stakeholders.
- Intuitive mobile application (no download required).
- Customized storyline aligned with the park’s values and identity.
- Video capsules filmed on location with local partners.
- Fun and educational challenges focused on observation, problem-solving, and collaboration.
- Integrated results: score, souvenir badge, and a personalized mini comic strip sent by email.
How does it work?
Each player leaves with a memorable experience, a souvenir comic strip, and the satisfaction of discovering a little more about this local gem.
The organization, in turn, benefits from a sustainable engagement tool capable of attracting new audiences and extending the visitor experience beyond the trails.
The benefits
- A replicable concept: the model will serve as inspiration for other parks across Quebec.
- A modern interpretation tool: accessible to everyone and available year-round.
- An inclusive experience: designed for families, school groups, and tourists alike.
- A source of regional pride: locally created, filmed on site, and showcasing local heritage and partners.
- A shared marketing approach: pooling resources and costs to maximize collective visibility and impact.
What the park has to say
Eureka Concept demonstrated great attentiveness and agility to ensure the needs of all stakeholders were met. Throughout the entire process, our team felt supported and guided in the development and implementation of the concept.
We now feel empowered to go further in our educational mission. Visitors are no longer simply observing — they are exploring, searching, experiencing, and leaving transformed. We truly feel that we are helping visitors better discover our hidden treasures.
And you ?
Imagine an adventure that reflects your territory, your values, and your community.
Each scenario is custom-designed to create meaning, enjoyment, and pride.
Let’s plan your next adventure together.
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