Oktobierfest of Sainte-Adèle
(Annual event)
When play becomes a driver of atmosphere and sponsorship.
The challenge
How do you turn an already festive event into a memorable, participatory experience?
The Oktobierfest de Sainte-Adèle aimed to modernize its entertainment offering, deliver a more immersive experience for visitors, and showcase its sponsors in ways beyond traditional banners.
The goal: spark curiosity, encourage interaction, and create shared memories — while also increasing the visibility and discoverability of the event’s partners.
Oktobierfest of Sainte-Adèle
The most epic beer festival in the Laurentians region.
The Oktobierfest of Sainte-Adèle is a must-attend fall festival in the Laurentians that brings together microbreweries from across Quebec, food trucks, artisan vendors, amusement rides, live shows, and entertainment over three days.
A place where flavours and enjoyment come together, creating a rich culinary experience full of discovery and great moments.
The idea
Design Mission 0015, a temporary interactive adventure blending humour, challenges, and teamwork.
Participants had to solve a series of puzzles and mini-missions spread across the festival site… with a secret objective: to prove their skills and become the next Agent 0015, in honour of the 15th edition of the Oktobierfest of Sainte-Adèle.
Through the game, each booth, partner, and sponsor became a living interaction point, naturally integrating their brand into the storyline.
Result
a dynamic, inclusive, and connected experience, without adding complex logistics.
The solution by Eureka Concept
A turnkey interactive experience, customized for the event and its sponsors:
- A tailor-made storyline aligned with the event’s theme.
- QR codes and interactive challenges accessible via mobile devices.
- Collectible rewards and badges.
- Seamless integration of brands and partners into the narrative.
- Optional data collection (engagement metrics, participation, post-event surveys).
This experience helped boost public engagement, extend on-site dwell time, and generate authentic interactions between visitors and exhibitors.
The benefits
- +35% increase in interactions observed between visitors and exhibitors.
- Enhanced visibility for partners through narrative integration.
- Actionable participation data for future editions.
- Easy-to-deploy activation, with no additional infrastructure required.
- An experience perceived as innovative, original, and community-building.
What the organizing team has to say
The game brought a wave of change and allowed us to collect data on our visitors while extending our interactions with them. With Eureka, every stage of the creation and implementation process was simple and efficient, and we are eager to repeat the experience in the years to come.
And you ?
What if your next event became an experience to be lived rather than simply consumed?
With Eureka Concept, every festival, conference, or corporate event can become a participatory game where people laugh, learn, collaborate — and remember.
Let’s create your most engaging edition yet, together.
Web Cab
(Corporate Team Building) When collaboration becomes a game… and everything clicks into place.
Évade-toi
(Reseller of products for schools, homes, and businesses) When an escape room becomes a catalyst for collective change
Parc régional de la Rivière-du-Nord
(Customized tourism activities) How an interactive adventure brought the park’s history back to life
