Interactive adventures that showcase the ecosystem
Eureka Concept is…
The perfect blend of wonder, curiosity, and creativity—mixed with a generous dose of fun and sprinkled with a touch of humour.
We create playful adventures that engage minds, people, and communities to deliver experiences driven by play, puzzle-solving, and interactive challenges.
For players
Step into a one-of-a-kind adventure where every puzzle sparks laughter, discovery, and a desire to learn more. Explore real or imaginary places, nurture your curiosity, and share meaningful moments with your team or friends. More than just a game, it’s a collective experience that creates lasting memories, celebrates the strength of teamwork and diversity, strengthens connections, and makes new information easier to absorb.
For organizations
In response to the growing challenges organizations face today, we created a playful and flexible solution that brings people together around clear and motivating goals. Offer your audience a memorable experience while enhancing your offerings and showcasing your mission. Our games also provide a unique opportunity to foster collaboration and highlight your partners, sponsors, and community.
Whether your goal is to inform, raise awareness, or entertain, we are by your side to guide you with proven best practices. Supported by a strong ecosystem and committed partners, we help you deliver impactful initiatives and amplify the reach of your projects.
Jessica Allocca
Creator of opportunities and lasting partnerships
Jessica is the entrepreneurial spark driving Eureka Concept forward. She leads business development, identifies new opportunities, and builds lasting relationships with partners. Visionary and collaborative, she sees how every project can grow, reach new audiences, and create meaningful value. Her motivation: helping Eureka shine, building impactful collaborations, and turning ideas into concrete projects.
Marie-Ève Dubreuil
Guardian of the user experience and performance
Marie-Ève ensures that every Eureka adventure is smooth, efficient, and enjoyable to experience. As the person responsible for the user experience, she oversees game integration on the platform, updates, optimizations, and technical improvements. She is also the key point of contact for customer support related to platform use. Organized, detail-oriented, and solution-driven, she makes sure the technology fully supports the experience.
Cassandra Thériault
Operations Manager and Communications Strategist
Cassandra is the organizational backbone of Eureka Concept. Working closely with Jessica and Marie-Ève, she contributes to the company’s strategic vision and ensures its concrete execution. She oversees operations, planning, organization, and project management. She also leads communications and marketing: distribution strategies, content creation, media kits, and brand visibility for both Eureka and its products and clients. Her role: turning vision into clear, consistent, and high-performing action.
Anaïs Charland
Administrative support and a trusted ally
Anaïs is the magic behind the scenes who supports the team on a daily basis. She handles accounting support, bookkeeping, email management, and the various administrative tasks essential to the smooth running of the business. Discreet, efficient, and reliable, she frees up the team so they can focus on what matters most: creating, innovating, and delivering memorable experiences.
Marc Étienne Lavoie
Creator of engaging learning experiences and content wizard
Marc Étienne is the creative mind behind Eureka Concept’s games and video capsules. From scripting to final editing, including managing shoots and actors, he brings unique, immersive, and coherent adventures to life. He ensures that each creation aligns with both educational and playful objectives while captivating audiences. His talent: transforming an idea into a memorable, original, and impactful experience.
Come meet us
Our team is made up of specialists in the entertainment industry, pedagogy and adult education, marketing, creative writing, and project management.
Our adventure partners
We have surrounded ourselves with top-tier strategic advisors to ensure a high-quality product and a seamless delivery.
Discover these trusted collaborators—passionate experts whose expertise and rigor contribute to the success of every one of our projects.
Learn more about their expertise and feel free to contact them directly if their services can meet your needs.
Eureka Concept is a creator of immersive online adventures designed to stimulate collective and emotional intelligence—especially in a world increasingly shaped by AI. Its virtual games, whether educational, corporate, or cultural, offer more than entertainment: they bring participants together, encourage collaboration, and foster human experiences that build connections.
Behind this mission is an experienced and passionate team of creativity and education experts who design tailored experiences for institutions, businesses, and communities. They deliver turnkey solutions designed to strengthen cohesion, convey values, and create lasting impact.
Our Distinctions
Finalist for the Alchimia Grant 2026
Participant in the VivaTech 2026 delegation
Incubated by MTL Lab (2026)
Member of Tourisme Montréal
